AppsBuilder has announced today the signing of a definitive agreement with the board of directors to merge with Paperlit. Under the agreement, the Company will unify under the Paperlit brand to better reflect the Company’s image and growth strategy.
The merger, which follows AppsBuilder’s acquisition of Paperlit last year, aims to strengthen the Company’s leadership in the field of digital publishing by combining Paperlit’s global editorial expertise with AppsBuilder’s mobile app development know-how.
The fusion has culminated with the recent launch of a new website and intuitive web-app that enables publishers to distribute interactive digital editions via a branded native app, access advanced analytics, set-up in-app advertising and leverage mobile marketing tools, like push notifications, in one easy-to-use tool.
“Consolidating under the Paperlit brand gives us the opportunity to create highly focused products that can deliver exciting opportunities and benefits for digital publishers” said CEO & President, Luca Filigheddu. “While the AppsBuilder product will continue to be a part of our portfolio, we will be focused on solidifying our core business around the Paperlit web-app. In the coming months, we look to adopt an aggressive product roadmap and push our international expansion, thanks to the newly shared resources between the two companies and strategic acquisitions where it makes sense.”
The Company has made organizational changes and personnel decisions, including the appointment of Filigheddu who brings 15+ years of management experience in mobile, telecom and SaaS companies. Prior to Paperlit, Filigheddu lead BlackBerry’s EMEA Developer Evangelism team and held CEO & CTO positions for several companies in Italy and San Francisco.
The magazine publishing industry, one of Paperlit’s key markets, is valued at $80B and sees growing revenues derived from increased digital circulation and advertising. Digital publishing tools, like Paperlit, provide a great opportunity for publishers, allowing them to leverage the power of analytics, identify new revenue streams and engage readers while extending and complementing their print circulation business.