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In 2015 Mobile Subscriptions outnumbered World’s population: now almost everyone is connected and more and more people access digital services.

Millennials, are becoming “older” and they are increasing their purchasing power. They are the most addicted to use and consume digital services and products.
In the US case, the Millennial generation is the biggest in US history — even bigger than the Baby Boomers. Their purchasing power is increasing year on year and collectively they are expected to spend more than $200B annually in 2017 and $10 trillion in their lifetimes.
VC-backed tech-driven companies addressing this market opportunity continue to raise more money, the first half of 2015 saw nearly $60B invested across more than 3,500 deals.

Our purpose in “Tech Insights: the numbers that mattered for us in 2015” is to tell the 2015’s story by numbers from our perspective, looking at the three main investment trends: Media, Consumer Internet and Software.

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Key insights

1) Media trends:

– Online video is exploding in terms of time and adv expenditure
 on multiple devices
– Gaming is one of the most widespread consumer behaviour
– Music, from ownership to access
– Everyone interacts on messaging platforms: businesses are building services on top
– Engagement on News is the key: optimized distribution, enriched experience and social products.

2) Consumer internet trends:

– Ecommerce, deliver the best experience: everything you need, right now, on mobile, in the most convenient way.
– Fintech, Democratising access: empower consumers – not control them.

3) Software:

– Artificial Intelligence: The market for AI-based analytics could grow to US$70B by 2020E. The market for AI technologies could reach US$43.5B by 2024E as companies seek to derive greater value from big data.
– Digital Health is in Good Health: in 2015, venture funding of digital health companies surpassed $4.3B
– Ad Blocking is going Mobile Until 2015, mobile ad blocking apps could only block ads on mobile browsers — not in apps. But now there’s an ad blocker — “Been Choice” — that claims to block in-app ads too.
– Cybersecurity is no longer a choice Security’s days as just a technical issue are done. It is becoming a central concern for leaders at the highest level of many organizations and governments, transcending national borders.
– Wearables growth, waiting for the killer app Global wearable device units are expected to grow at 35% CAGR 2014-2019.
– WiFi is gold for Small Businesses In 2019, 54% of the Mobile devices traffic will be offload. Who will benefit from WiFi growing diffusion? Small business.